RMU Foto · Prices · Image licences
Transparent prices for clearly defined image rights
At RMU Foto, each licence is calculated per photograph and according to the actual scope of use. Type of use, media, reach, territory, duration, image quality and exclusivity determine the price together. The final price is shown in the cart before submission and is independently verified again by the server when the order is placed.
How image licensing works
Current pricing
All pricing components at a glance
The amounts are added together. Only the options required for the selected use are included in the calculation.
Type of use Base price according to the intended use.
| Option | Pricing component |
|---|---|
| Private, non-commercial | +CHF 40.– |
| Editorial, non-commercial | +CHF 90.– |
| Web and social media, commercial | +CHF 180.– |
| Advertising / commercial | +CHF 450.– |
Media Private use, digital publication, print publication or a combination.
| Option | Pricing component |
|---|---|
| Home poster / wall art, no publication | no surcharge |
| Digital / web / social / online | +CHF 40.– |
| Print / flyer / magazine / poster | +CHF 40.– |
| Digital and print | +CHF 70.– |
Digital reach Expected digital reach for uses other than private home use.
| Option | Pricing component |
|---|---|
| Local, under 10’000 views | +CHF 30.– |
| Regional, under 100’000 views | +CHF 80.– |
| National, under 1 million views | +CHF 200.– |
| International | +CHF 400.– |
Print reach Geographical reach of a printed publication.
| Option | Pricing component |
|---|---|
| Home, no publication | no surcharge |
| Local / city / municipality | +CHF 50.– |
| Regional / canton / federal state | +CHF 150.– |
| National | +CHF 400.– |
| International | +CHF 800.– |
Print run Number of printed copies.
| Option | Pricing component |
|---|---|
| 1–5 copies | no surcharge |
| 6–100 copies | +CHF 50.– |
| 101–1’000 copies | +CHF 120.– |
| 1’001–5’000 copies | +CHF 250.– |
| 5’001–10’000 copies | +CHF 480.– |
| 10’001–50’000 copies | +CHF 900.– |
| Over 50’000 copies | +CHF 1’800.– |
Territory Geographical territory in which use is permitted.
| Option | Pricing component |
|---|---|
| Private home use only | no surcharge |
| Switzerland | +CHF 20.– |
| DACH region | +CHF 130.– |
| Europe | +CHF 260.– |
| Worldwide | +CHF 650.– |
Licence duration The agreed period of use.
| Option | Pricing component |
|---|---|
| Private home use, unlimited | no surcharge |
| 1 year | +CHF 40.– |
| 2 years | +CHF 120.– |
| 5 years | +CHF 240.– |
| Unlimited | +CHF 580.– |
Image size and quality Agreed delivery size or individual preparation.
| Option | Pricing component |
|---|---|
| Digital / web, 1920 × 1080 px, 150 DPI | no surcharge |
| A4, 210 × 297 mm, minimum 150 DPI | +CHF 50.– |
| A3, 297 × 420 mm, minimum 200 DPI | +CHF 80.– |
| A2, 420 × 594 mm, minimum 250 DPI | +CHF 150.– |
| Original dimensions, minimum 350 DPI | +CHF 250.– |
| Custom size, individual preparation | +CHF 450.– |
Exclusivity Non-exclusive, industry exclusive, full exclusive or BUYOUT.
| Option | Pricing component |
|---|---|
| Non-exclusive | no surcharge |
| Industry exclusive | +CHF 700.– |
| Full exclusive | +CHF 1’900.– |
| BUYOUT photograph, factor 10 | no surcharge |
| BUYOUT complete series, factor 20 | no surcharge |
Non-binding preview
Calculate the price directly
The calculator uses the currently published pricing components. The final licence is configured on the individual photograph and is then validated independently by the server.
Calculation examples
Typical configurations
The examples show how the current pricing components are added together for each photograph.
CHF 40.–
Private + home poster / wall art + home territory + unlimited private home use + digital/web size + non-exclusive.
CHF 220.–
Editorial + digital + local reach + Switzerland + 1 year + digital/web size + non-exclusive.
CHF 310.–
Web and social + digital + local reach + Switzerland + 1 year + digital/web size + non-exclusive.
CHF 5’000.–
Advertising + digital and print + international reach + over 50’000 copies + worldwide + unlimited + original size + non-exclusive.
Transfer of rights
BUYOUT photograph and BUYOUT series
For BUYOUT, all other licence parameters are automatically set to the defined maximum configuration. The fixed base price is CHF 5’000.–.
BUYOUT photograph
CHF 50’000.–
The transfer of rights applies to the selected photograph.
- worldwide and unlimited in time
- all media and uses
- editing and sublicensing permitted
- delivery includes the RAW CR3 file and a JPG file
BUYOUT complete series
CHF 100’000.–
The transfer of rights applies to the series clearly identified during the order process.
- worldwide and unlimited in time
- all media and uses
- editing and sublicensing permitted
- identical or similar images are removed in accordance with the sales workflow
Third-party rights: Personality rights, trademark rights, event restrictions, property rights or
other third-party rights are not automatically granted by an image licence and must be clarified by the customer.
Licence conditions and legal information
1. Principle and scope of rights
A standard licence does not transfer ownership of the image. It grants only the right of use described in the confirmed configuration.
- All images are protected by copyright.
- Uses not expressly licensed remain prohibited.
- Standard licences apply per photograph and are generally non-transferable.
- Usage rights begin only after full payment has been received.
2. Quality and photographic principle
- RMU Foto stands for nature photography from Switzerland.
- Slogan: Natürlicher geht nicht.
- The photographs are generally 100% unedited.
- Black-and-white versions originate from originally colour photographs.
- Delivery is made in the quality selected and confirmed during the licensing process.
The selected “image size and quality” option defines the agreed scope of delivery.
3. Not permitted without an additional agreement
- Transfer, sublicensing or use by third parties.
- Provision in publicly accessible download or asset systems.
- Upload to stock platforms, image databases or AI training and generator systems.
- Use as a logo, trademark, claim or primary brand element.
- Unlawful, defamatory, discriminatory or otherwise improper use.
- Removal or circumvention of existing watermarks or copyright notices.
4. Copyright credit
Where technically and practically possible, the credit © RMU Foto must be displayed.
A different arrangement applies only when it has been expressly agreed in the individual licence or in a written confirmation.
5. Printing, upscaling and custom sizes
The native resolution may vary between photographs. Larger print formats may require upscaling, which may be visible depending on the subject.
- Custom sizes require dimensions, the requested DPI and a documented additional amount.
- Technical feasibility is checked before delivery.
- RMU Foto is not responsible for a specific printing result outside its own control.
6. Binding documents
The following are binding together:
- the licence configuration saved for the photograph,
- the price verified by the server,
- the order and licence confirmation,
- die terms for images and licence conditions.
Swiss law applies.
Found the right photograph?
Open the required series, choose a photograph and configure the licence directly on that image. For special cases or individual questions, use the contact page.